Meet Professor Siefert

History & Current Position

Dr. Caleb Siefert earned his M.A. and Ph.D. in Clinical Psychology at Adelphi University before completing post-doctoral degrees at Massachusetts General Hospital (MGH) and Harvard Medical School (HMS). After completing his post-doctoral training, he was invited to take positions at both MGH and HMS as a clinical psychologist and researcher. During his six years there, he worked in the inpatient unit, outpatient clinic, Behavioral Medicine Clinic, and Psychological Evaluation and Research Laboratory. He practiced psychotherapy, supervised interns and residents, and conducted psychological assessments. During this time, he also completed a number of research studies focusing on assessment tools, personality and personality disorders, and neuroscience.

In 2009, Professor Siefert accepted a position at the University of Michigan – Dearborn and has been working there ever since. He is currently and Associate Professor. He is the director of the IREP research lab and teaches courses in emotion and cognition, personality theory, abnormal psychology, and ethics.

Life Outside the Ivory

When not teaching or conducting research, Professor Siefert enjoys biking, playing volleyball, skiing, and adventures with his wife and pup. He and his wife are readily found in any number of Detroit’s fabulous music venues, listening to the likes of Fishbone, DIIV, Nada Surf, Interpol, Stephen Malkmus and the Jicks, Yo La Tengo, Alt-J, Blind Pilot.... He enjoys Fiction, Science Fiction, and Anime, as well as Clash of Clans and Boom Beach.

Neuro-Marketing Research & Consulting

In 2007, Professor Siefert helped start a small neuro-marketing company, Innerscope Research, and served as the Senior Scientist. Here, he used biometric measures, facial coding software, eye-tracking equipment, and subjective report, to explore consumers’ experiences of media, messaging, and brands. Collaborating with a number of clients, he worked on over 100 neuro-marketing studies. In 2009, his work with Turner Broadcasting on priming in advertising was given a Great Mind Award for Innovation by the Advertising Research Foundation. In 2014, he and his co-authors were the recipients of the “Best Paper of the Year” award from the Journal of Advertising Research.

Over seven years, Innerscope grew from five to forty employees becoming the largest privately owned neuro-marketing company in the world. The company was later acquired by Nielson in July of 2015. Professor Siefert continues to provide consultation in the areas of marketing, neuro-marketing, and market research on occasion. He encourages his students to think about how psychology can be applied to a wide range of personal and business challenges.