VIVIAN M. WHITE | http://www.linkedin.com/in/vivianmwhite | vmwhite@umd.umich.edu

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SKILLS & EXPERTISE:  Make strategic recommendations based on insight from consumers' relationships with communications across bought, owned & earned media | Conceptualize, create, optimize and manage digital assets to effectively attract visitors | Design, create and manage integrated social media platforms | Create engaging content based on insight from consumers' relationships with communications

RELEVANT COURSEWORK:  Advanced Web Design Projects | HTML | PHP | MySQL | Java | Digital Analytics & Content Management | Digital Consumer Search & Marketing | Understanding Consumers | Social Psychology | Public Relations Writing

EDUCATION:
University of Michigan - Dearborn, Dearborn, MI
Bachelor of General Studies:  Traditional and Digital Marketing, Communications, Psychology
Expected Graduation Date:  December 2013

Henry Ford Community College, Dearborn, MI
Associates of Arts:  Graphic Design
Certificates:  Web Design, Web Development
Graduated Cum Laude, May 2010

PROFICIENCIES:   Photoshop, InDesign, Illustrator, HTML, CSS, SEO, MySQL, PHP, Creative Writing, Microsoft Office, Microsoft, Excel

WORK EXPERIENCE:

• Develop articles for magazines, blogs and other marketing and communications material
• Manage email marketing accounts for franchisees
• Manage integrated social media platforms including the career services web-site
• Develop subject lines for e-blast and create custom artwork for special promotions

University of Michigan - Dearborn, Dearborn, MI
Web-Site Designer           Career Services & Student Activities Office                          09/2011 – 12/2012

• Collaborate with the administrative staff regarding communication strategies
• Implement a plans to improve the usability and flow of career services site-plan
• Manage integrated social media platforms including the career services web-site

Graphic Designer              Student Activities Office                                                    09/2010 – 05/2012

• Develop  page layouts, promotions and content management for Student Organizations and Diversity Program
• Develop designs for flyers and banners
• Collaborate with staff  members to meet design needs

Henry Ford Community College, Dearborn, MI                
Lab Assistant                   Graphic Design Department                                               09/2006 – 12/2009

• Assist students with Adobe creative suite design software
• Perform troubleshooting regarding software issues
• Tutor students having difficulty with assignments

 Logo Motives, Allen Park, MI
Owner/President                                                                                                     03/1998 – 12/2011

• Performed home restorations services including painting, plastering and drywall repair
• Developed marketing strategies to build a steady client base consisting of real estate and construction companies, homeowners,  and apartment complexes
• Developed and managed contracts